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Social Media

How to build a 30-day social media plan

Plan a month around the questions, stories and decisions that matter to your customers.

Start with the questions you hear every week

Collect five questions from calls and messages. Turn each into a useful post or a short video that addresses one question clearly.

Mix education, proof and invitations

Use a mix of practical tips, examples of your work that you have permission to share, and clear invitations to enquire. Give each post one purpose.

Review what people did

Track saves and shares for educational posts, and check messages and enquiries for posts with a call to action. Use those signals to plan next month.

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