What to publish when each post needs a purpose
Start with customer questions
Ask your team what customers bring up most often. A salon could explain how to prepare for a consultation. An interiors company could show what happens on a first site visit.
Make Reels that show the work
Use walkthroughs, approved before-and-after footage or team demonstrations. State the point early, add readable captions and give viewers one clear next step.
Review the right numbers
Look at saves for educational posts, watch time for Reels and enquiries for posts with a call to action. Compare posts with similar goals before planning next month.